Showing posts with label Target Audience. Show all posts
Showing posts with label Target Audience. Show all posts

Wednesday, 31 January 2007

Target Audience

We have chosen the under 11-age group as apposed to the over 60’s age group for a number of reasons.

1) Difficult to change habits of the older generation
1.1) Afraid of technology
1.2) Willingness to learn
2) Accessing older people
3) Technology restrictions (mobility, sound, graphics etc…)