Children Under Age 11 Mind Map

Before beginning to generate ideas, we decided to create a mind map to show our intital perceptions and thoughts of the under 11 age group.

Please click on the image below for a full screen view:

Target Audience

We have chosen the under 11-age group as apposed to the over 60’s age group for a number of reasons.

1) Difficult to change habits of the older generation
1.1) Afraid of technology
1.2) Willingness to learn
2) Accessing older people
3) Technology restrictions (mobility, sound, graphics etc…)