Persona

Name: Serena Sondhi
Age: 8
Overview of Serena's Family

• Older brother aged 23


• Runs his own business

• Older sister aged 20


• Model

• Father aged 52


• Movie film producer

• Mother aged 51


• Manages family property portfolio

A day in the life of Serena
School Day: -

• Wakes up at 7am -> Gets dressed for school -> Eats breakfast prepared by family chef -> Collects homemade packed lunch -> Escorted to school -> School -> Home -> Television -> Friend comes round -> Homework -> Family Dinner -> Bed at 9:30am

Weekend: -

• Wakes up at 9am -> Eats breakfast prepared by family chef -> Watches cartoons -> Gets dressed -> Goes with mother to shopping -> Home -> Plays with family in the garden -> Television -> Family Dinner -> Bed at 10:15am

School Activities: -

• Dropped off in the morning by her mother and picked up after school


• Enjoys School and has many friends, extremely popular


• Enthusiastic about learning Ancient History – favourite topic is the Egyptians

Household and leisure activities: -

• Enjoys playing dolls houses with her friends


• Plays chess with friends (sometimes herself)


• Plays her violin


• Enjoys time spent with her older sister who she looks up to as a role model

Goals and Fears: -

Goals: -

• Becomes as successful as her older sister


• Get into the school orchestra

Fears:

• Not seeing her Father during the week due to work


• Her older sister and brother leaving home

Computer Skills, Knowledge and Abilities: -

• Very computer-savvy for her age


• Does all her homework on the computer under parents supervision


• Does not use the internet – parents do not allow it

Demographic Attributes: -

• Wealthy upper class family


• Rich suburbia – Large properties with acres of land

Technology: -

• Has a Personal Computer in her own bedroom but only uses it with parents to do homework

Communicating: -

• Has many school friends


• School reports show her to by shy in class, but does well at school with good grades


• Is part of a karate club


• Enjoys spending time with her family at home

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Persona

Name: Ben Manvir
Age: 9
Overview

• Sister aged 17


• Currently looking for employment


• Mother aged 40


• Part time receptionist at local Law firm


• Farther aged 41


• Full time bus driver

A Day In The Life Of Ben

• School Day
• Wake up 6.30 -> Internet (miniclips.com) -> school > home-> Tea -> Internet (bebo.com, hi5.com, MSM Messenger) -> Play station -> Dinner -> School work (If parents can persuade him) -> Bed at 9.30


• Weekend


• Wake up 10.00 -> Football with Farther at local club -> Tea -> Sky -> Internet (See above) -> Sometimes goes to next door neighbours house-> Dinner -> Bed at 10.00

School Activities

• During school breaks and dinner time plays football with friends


• Does not pay much attention to teacher


• Thinks that subjects like Geography and History are a waste of time

Household and Leisure Activities

• Main interest is computer games (Wrestling, FIFA, Gears of War)


• Plays football with farther and next door neighbour


• Is a member of many social networks (bobo.com, hi5.com etc…)

Goals and Fears

• Goals


• Not sure, but would like a job that involved playing games!


• Fears


• Homework


• Teacher Miss Darcy


• Parents will take away his gaming consoles if he doesn't try harder at school

Computer Skills, Knowledge and Abilities

• Very knowledgeable about the Internet


• Able to understand new technologies fairy quickly


• When he does do his homework he uses the Internet

Demographic Attributes

• Working class family


• Inner city borough

Technology

• Has varies gaming consoles, PC and laptop


• Activities dominated by gaming


• Constantly pushing parents for new technology, for example, new games

Communicating

• Has limited number of friends


• Spends more time on the Internet and playing games


• Joined the local cricket club but never attended


• School report emphasised a lack of communication skills

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