Persona

Name: Serena Sondhi
Age: 8
Overview of Serena's Family

• Older brother aged 23


• Runs his own business

• Older sister aged 20


• Model

• Father aged 52


• Movie film producer

• Mother aged 51


• Manages family property portfolio

A day in the life of Serena
School Day: -

• Wakes up at 7am -> Gets dressed for school -> Eats breakfast prepared by family chef -> Collects homemade packed lunch -> Escorted to school -> School -> Home -> Television -> Friend comes round -> Homework -> Family Dinner -> Bed at 9:30am

Weekend: -

• Wakes up at 9am -> Eats breakfast prepared by family chef -> Watches cartoons -> Gets dressed -> Goes with mother to shopping -> Home -> Plays with family in the garden -> Television -> Family Dinner -> Bed at 10:15am

School Activities: -

• Dropped off in the morning by her mother and picked up after school


• Enjoys School and has many friends, extremely popular


• Enthusiastic about learning Ancient History – favourite topic is the Egyptians

Household and leisure activities: -

• Enjoys playing dolls houses with her friends


• Plays chess with friends (sometimes herself)


• Plays her violin


• Enjoys time spent with her older sister who she looks up to as a role model

Goals and Fears: -

Goals: -

• Becomes as successful as her older sister


• Get into the school orchestra

Fears:

• Not seeing her Father during the week due to work


• Her older sister and brother leaving home

Computer Skills, Knowledge and Abilities: -

• Very computer-savvy for her age


• Does all her homework on the computer under parents supervision


• Does not use the internet – parents do not allow it

Demographic Attributes: -

• Wealthy upper class family


• Rich suburbia – Large properties with acres of land

Technology: -

• Has a Personal Computer in her own bedroom but only uses it with parents to do homework

Communicating: -

• Has many school friends


• School reports show her to by shy in class, but does well at school with good grades


• Is part of a karate club


• Enjoys spending time with her family at home

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Persona

Name: Ben Manvir
Age: 9
Overview

• Sister aged 17


• Currently looking for employment


• Mother aged 40


• Part time receptionist at local Law firm


• Farther aged 41


• Full time bus driver

A Day In The Life Of Ben

• School Day
• Wake up 6.30 -> Internet (miniclips.com) -> school > home-> Tea -> Internet (bebo.com, hi5.com, MSM Messenger) -> Play station -> Dinner -> School work (If parents can persuade him) -> Bed at 9.30


• Weekend


• Wake up 10.00 -> Football with Farther at local club -> Tea -> Sky -> Internet (See above) -> Sometimes goes to next door neighbours house-> Dinner -> Bed at 10.00

School Activities

• During school breaks and dinner time plays football with friends


• Does not pay much attention to teacher


• Thinks that subjects like Geography and History are a waste of time

Household and Leisure Activities

• Main interest is computer games (Wrestling, FIFA, Gears of War)


• Plays football with farther and next door neighbour


• Is a member of many social networks (bobo.com, hi5.com etc…)

Goals and Fears

• Goals


• Not sure, but would like a job that involved playing games!


• Fears


• Homework


• Teacher Miss Darcy


• Parents will take away his gaming consoles if he doesn't try harder at school

Computer Skills, Knowledge and Abilities

• Very knowledgeable about the Internet


• Able to understand new technologies fairy quickly


• When he does do his homework he uses the Internet

Demographic Attributes

• Working class family


• Inner city borough

Technology

• Has varies gaming consoles, PC and laptop


• Activities dominated by gaming


• Constantly pushing parents for new technology, for example, new games

Communicating

• Has limited number of friends


• Spends more time on the Internet and playing games


• Joined the local cricket club but never attended


• School report emphasised a lack of communication skills

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Personas

Overview
Name: Janet Smith
Age: 38
Occupation: Teacher at primary school
Status: Married and has a child
Husband: Tim Smith, 39, psychologist
Child: John Ward, 10, goes to school

A Day in the Life
Monday - Friday:
9am-5.00pm Teaching and other duties at school
Evenings: Marking papers and homework, preparing for the next school day
Weekends: Marking papers and homework, preparing for the next weeks school days, spending time with the family. Meet up with old friends and colleagues. Watching TV and reading articles on-line.

School Activities

• From 9am to 3.30pm he teaches.
• 3.30pm to 5pm attends teachers' meetings, etc. and when she is free at this time marks her pupils' homework.
• Sometimes she finds it difficult to put up with kids' unwillingness to pay attention to her classes.
• She finds marking homework time consuming.

Household and leisure activities

• She is a member of a local bowling team.
• Always ties to run away from housework.
• Spends lots of time at the weekend on the on the computer reading articles.

Goals, fears and Aspirations

• Wants to be the headmaster of the school.
• She fears losing the control over her classes as sometimes she finds it difficult to get the kids attention.

Computer skills, knowledge and Abilities

• Has basics skills of using computers and uses them often.
• Very good at science subjects.

Technology Attitudes
She considers computers as a useful tool and wants to learn to use them more.

Communicating
she has many friends and loves to socialize with people.

International Considerations

• She goes with her family to different counties like Spain, Portugal and Canada on holiday.
• She loves travelling and knowing about other cultures.

Personas

Source

Overview

• Name: Tom Green
  
• Age: 9
  
• Tom is disabled, having lost the use of his legs in a car accident.
  Parents:
  
  • Mother is a nurse.
    
  • Father owns a small construction firm.
• Tom has an older brother (Edward) aged 12.
  

A Day in the Life of Tom

Mon – Fri:

• School is from 9:00 – 3:30. Evenings spent playing on his computer console, doing homework and watching TV.

Weekends:

• Enjoys seeing friends on a Saturday, and usually spends Sunday with his family.

School Activities

• Tom is building up to his exams and therefore spending more time studying.
  
• He is a member of the chess club at school.

Household and Leisure Activities

• Tom enjoys playing computer games and seeing friends.

Goals, Fears, and Aspirations

• Tom would like to work in a museum when he is older.

Computer Skills, Knowledge, and Abilities

• Tom has learnt basic computer skills through his ICT lessons at school.
  
• Tom is very good at maths and science but struggles with English.
  
• He is very interested in history.

Demographic Attributes

• Tom’s parents have a good combined salary.
  
• They live together in a pleasant village in the country.

Technology Attitudes

• Tom likes computers and gadgets.

Communicating

• Tom gets on well with people and has many friends.
  
• He enjoys socialising with his brother too.

International Considerations

• Tom has been to Spain once with his family, but is just as happy staying home.

Personas

Persona: Jason

Overview Jason Powers aged 8

• Younger brother who is 4
  
• Mum – financial analyst
  
• Dad – hospital

A day in the life

• School --> Home --> Tea --> Play games -->
  park to play football --> Dinner --> TV --> Bed by 9
  
• Weekends --> Football training at 9 in the morning till
  11 --> Lunch --> TV --> Goes to football with dad (big Arsenal fan)
  --> Tea from take-away --> friends come round or sometimes he goes round
  to play computer games or just chill out --> Dinner --> picked up from
  dad--> home --> TV --> bed
  
• Very outgoing person
  
• Calm and relaxed

School activities

• Dropped off at school in the mornings & picked up
  after school
  
• Breakfast at school, member of breakfast club and has
  school dinners
  
• Finds school very boring and parents feel he is not
  learning much

Household and leisure activities

• Returns from school and jumps straight onto PS2
  
• Loves counter strike and FIFA 2007
  
  
  
  • Level 15 and finished 2 seasons with Arsenal
  
  
• Much the same at weekends but sometimes has friends round.
  
• Plays football sometimes after school with friends
  
• Loves reading PS2 magazines

Goals, fears and Aspirations

• Wants to have a career in computers and gaming
  
• Afraid of next doors cat, Molly
  
• Loves computer games too much, bit of a fanatic
  
• Homework and class test

Computer skills, knowledge and
Abilities

• Can use PC and consoles
  
• Picks up different styles of gaming easily

Market size and influence

• Great influence as he is into technology such as gaming
  
• Finds new technology interesting

Demographic attributes

• Quite wealthy
  
• Live in a very quite area.
  
• Shops and park easily accessible

Technology

• Mainly used for gaming
  
• Fascinated by new inventions such as PSP and
  PS3

• Loves to keep up with new and old technology
  
• Has played on Sega mega drive and has the PS collection,
  he only needs the PS3 to complete his collection
  

Communicating

• Plays football with a couple of mates from school and from
  his street
  
• They get together and have tournaments in FIFA 2007 and
  did so with a Mortal Kombat tournament
  
• Has joined swimming club in town
  
• Loves going to computer fairs
  
• Was taken to a Virtual reality chamber for his birthday
  which he found very cool

International considerations

• Last years trip to Egypt was a complete disaster, as he
  moaned all the time he was there
  
  
  
  • But fine when he went to Japan the year before, because
    he was shown all sorts of new technology and that is where he brought his
    PSP

Todays Meeting

After today’s meeting we have decided to create the personas to evaluate the ideas that are left after stage two.

We have decided that 2 real life and 2 fictional persona's will be documented, this ensures there is a even balance. Furthermore, there we are assuming all the persons attend the same school in Harbourne, Birmingham.

We will be following the Microsoft personas template in the creation of the personas, although one will be a real life user.

The following are benefits of developing personas part of the design process defined by Tina Calabria

• Users' goals and needs become a common point of focus for the project, hence following the user centered design process.
  


• The group can develop personas relatively quickly to gather user requirements
  


• Design efforts can be prioritized based on the personas


• Disagreements over design decisions can be sorted out by referring back to the personas


• Designs can be constantly evaluated against the personas, reducing the frequency of large and expensive usability tests


• One of the personas will be a real life user in order to gain real knowledge from a real potential user

Once the personas have been documented we will create scenarios in which we observe how the personas would interact with the purposed technology.

By doing this, we will have a better indication on how we should design the technology during the creative design and prototyping sections.

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