Personas

Persona: Jason

Overview Jason Powers aged 8

• Younger brother who is 4
  
• Mum – financial analyst
  
• Dad – hospital

A day in the life

• School --> Home --> Tea --> Play games -->
  park to play football --> Dinner --> TV --> Bed by 9
  
• Weekends --> Football training at 9 in the morning till
  11 --> Lunch --> TV --> Goes to football with dad (big Arsenal fan)
  --> Tea from take-away --> friends come round or sometimes he goes round
  to play computer games or just chill out --> Dinner --> picked up from
  dad--> home --> TV --> bed
  
• Very outgoing person
  
• Calm and relaxed

School activities

• Dropped off at school in the mornings & picked up
  after school
  
• Breakfast at school, member of breakfast club and has
  school dinners
  
• Finds school very boring and parents feel he is not
  learning much

Household and leisure activities

• Returns from school and jumps straight onto PS2
  
• Loves counter strike and FIFA 2007
  
  
  
  • Level 15 and finished 2 seasons with Arsenal
  
  
• Much the same at weekends but sometimes has friends round.
  
• Plays football sometimes after school with friends
  
• Loves reading PS2 magazines

Goals, fears and Aspirations

• Wants to have a career in computers and gaming
  
• Afraid of next doors cat, Molly
  
• Loves computer games too much, bit of a fanatic
  
• Homework and class test

Computer skills, knowledge and
Abilities

• Can use PC and consoles
  
• Picks up different styles of gaming easily

Market size and influence

• Great influence as he is into technology such as gaming
  
• Finds new technology interesting

Demographic attributes

• Quite wealthy
  
• Live in a very quite area.
  
• Shops and park easily accessible

Technology

• Mainly used for gaming
  
• Fascinated by new inventions such as PSP and
  PS3

• Loves to keep up with new and old technology
  
• Has played on Sega mega drive and has the PS collection,
  he only needs the PS3 to complete his collection
  

Communicating

• Plays football with a couple of mates from school and from
  his street
  
• They get together and have tournaments in FIFA 2007 and
  did so with a Mortal Kombat tournament
  
• Has joined swimming club in town
  
• Loves going to computer fairs
  
• Was taken to a Virtual reality chamber for his birthday
  which he found very cool

International considerations

• Last years trip to Egypt was a complete disaster, as he
  moaned all the time he was there
  
  
  
  • But fine when he went to Japan the year before, because
    he was shown all sorts of new technology and that is where he brought his
    PSP