Sunday, 11 February 2007


Persona

Name: Serena Sondhi
Age: 8
Overview of Serena's Family

  • Older brother aged 23

    • Runs his own business

  • Older sister aged 20

    • Model

  • Father aged 52

    • Movie film producer

  • Mother aged 51

    • Manages family property portfolio

A day in the life of Serena
School Day: -

  • Wakes up at 7am -> Gets dressed for school -> Eats breakfast prepared by family chef -> Collects homemade packed lunch -> Escorted to school -> School -> Home -> Television -> Friend comes round -> Homework -> Family Dinner -> Bed at 9:30am

Weekend: -


  • Wakes up at 9am -> Eats breakfast prepared by family chef -> Watches cartoons -> Gets dressed -> Goes with mother to shopping -> Home -> Plays with family in the garden -> Television -> Family Dinner -> Bed at 10:15am

School Activities: -

  • Dropped off in the morning by her mother and picked up after school

  • Enjoys School and has many friends, extremely popular

  • Enthusiastic about learning Ancient History – favourite topic is the Egyptians

Household and leisure activities: -

  • Enjoys playing dolls houses with her friends

  • Plays chess with friends (sometimes herself)

  • Plays her violin

  • Enjoys time spent with her older sister who she looks up to as a role model

Goals and Fears: -

Goals: -

  • Becomes as successful as her older sister

  • Get into the school orchestra

Fears:

  • Not seeing her Father during the week due to work

  • Her older sister and brother leaving home

Computer Skills, Knowledge and Abilities: -

  • Very computer-savvy for her age

  • Does all her homework on the computer under parents supervision

  • Does not use the internet – parents do not allow it

Demographic Attributes: -

  • Wealthy upper class family

  • Rich suburbia – Large properties with acres of land

Technology: -

  • Has a Personal Computer in her own bedroom but only uses it with parents to do homework

Communicating: -

  • Has many school friends

  • School reports show her to by shy in class, but does well at school with good grades

  • Is part of a karate club

  • Enjoys spending time with her family at home


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