Persona

Name: Ben Manvir
Age: 9
Overview

• Sister aged 17


• Currently looking for employment


• Mother aged 40


• Part time receptionist at local Law firm


• Farther aged 41


• Full time bus driver

A Day In The Life Of Ben

• School Day
• Wake up 6.30 -> Internet (miniclips.com) -> school > home-> Tea -> Internet (bebo.com, hi5.com, MSM Messenger) -> Play station -> Dinner -> School work (If parents can persuade him) -> Bed at 9.30


• Weekend


• Wake up 10.00 -> Football with Farther at local club -> Tea -> Sky -> Internet (See above) -> Sometimes goes to next door neighbours house-> Dinner -> Bed at 10.00

School Activities

• During school breaks and dinner time plays football with friends


• Does not pay much attention to teacher


• Thinks that subjects like Geography and History are a waste of time

Household and Leisure Activities

• Main interest is computer games (Wrestling, FIFA, Gears of War)


• Plays football with farther and next door neighbour


• Is a member of many social networks (bobo.com, hi5.com etc…)

Goals and Fears

• Goals


• Not sure, but would like a job that involved playing games!


• Fears


• Homework


• Teacher Miss Darcy


• Parents will take away his gaming consoles if he doesn't try harder at school

Computer Skills, Knowledge and Abilities

• Very knowledgeable about the Internet


• Able to understand new technologies fairy quickly


• When he does do his homework he uses the Internet

Demographic Attributes

• Working class family


• Inner city borough

Technology

• Has varies gaming consoles, PC and laptop


• Activities dominated by gaming


• Constantly pushing parents for new technology, for example, new games

Communicating

• Has limited number of friends


• Spends more time on the Internet and playing games


• Joined the local cricket club but never attended


• School report emphasised a lack of communication skills

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